Every company wants to attract the best candidates to their outfit, which is what makes writing and effective and eye-catching job advert, is crucial. To get you started, we’ve put together a few pointers to consider when advertising your next open position.
Think like a Marketing Executive
Advertising a job is much like advertising a product, only instead of trying to engage a sale from a customer, you’re aiming for an application from a potential candidate. However, all the same rules of the classical ADIA marketing still apply; that is:
Create a concise, clear, yet enticing headline that will grab a potential candidate’s attention so that they read more about the job. Falling at this hurdle by creating miss-leading and/or cloudy headings will see potential candidates skip right past your advert.
Think also about the type of candidate you want to attract, your company ethos and image. Are you a fresh, fun and young outfit looking for graduates to help drive your business forward, or an established outfit on the prowl for seasoned professionals to guide the company in the right direction?
Think about the wording and how your target audience is likely to react when reading your heading. Only then will you begin to maximize your adverts potential!
After grabbing a candidate’s attention, you’ll then need to keep it by highlighting all the benefits of joining your company. Of course, make it clear what you would expect from potential suitors to the role, but also focus on how the role can benefit candidates too. Do you have a cool or funky chill-out area in your office? Then tell them about it! Are your offices equipped with state-of-the-art computers? Then wax lyrical.
Okay, so you’ve got their attention and you’ve managed to hold it all the way through your job advertisement. Now comes the tricky part – making them desire, or want to apply for the job. To do this you must convince potential candidates that the job will satisfy their requirements.
Obviously, everyone’s requirements will be different, so it’s impossible not to leak a few people at this stage. However, by clearly listing everything that your company can offer to a candidate you’ll keep your losses at a minimum.
Things like progression opportunities, office location, company ethos and working environment should all be briefly touched upon so that candidates know exactly what they are applying for. By doing this, you’ll have candidates unconsciously ticking check-boxes in their heads and generating a bigger desire to apply for the job.
The final step is to lead potential candidates to an action – in this case applying for a job. The best way forward here is to place your advert on as many high profile job boards as possible, making the application process for all job-seekers extremely simple. If you need help with placing you job advert online, see our job advertising page for more information.
What NOT to Put in a Job Advert
Although your goal is to stand out from the crowd and attract as many candidates as possible, there are a few things you should refrain from in doing so. These include:
- Large graphics (which make for slower page loading times)
- Fancy looking fonts (which distract from the content itself)
- Too much information (nobody wants to read 3 pages before applying for a job)
Remember that HiringMadeSimple.co.uk can help you with all of your job advertising needs, including candidate assessments and advert placement on over 70 of the UK’s leading job boards!